The Premier League's sponsorship landscape has changed significantly since 1992, with an increase in global companies and a decrease in British sponsors. The recent halt in betting sponsorships has prompted clubs to look for new sponsorship opportunities.
The launch of the Premier League in 1992 triggered a radical transformation in the way English football clubs operate. The changes in the sponsorship landscape are a clear example of the global nature of the Premier League. At the time of writing (2 July 2026), 16 of the 20 Premier League clubs have a shirt sponsorship deal. The list is as follows: Only five of the current shirt sponsors of the English top flight are based in the United Kingdom. By contrast, more than half of the companies sponsoring clubs in 1992/93 were British and most sold physical products there. Many of the current jersey front brands don't sell products that local fans can purchase directly, highlighting how much the landscape has changed. Industries such as aviation, financial services and technology have forged strong links with the Premier League in recent years. The betting industry had captured a sizable portion of the market, but the league's self-imposed ban on betting ads on jerseys forced clubs to look elsewhere. Companies from the United States and the Middle East are much more present among the sponsors, reflecting the change in club ownership. Last season's Premier League winners Arsenal are one of nine Premier League clubs who have a title sponsor for their stadium. Curiously, the current state suggests that a report published in 2019 still has a lot of resonance regarding naming rights. A study by financial consultants Duff & Phelps stated that 'clubs are not using naming rights revenues to their full potential'. Only six teams had a stadium sponsor in 2018/19, and that number will only increase by three for the upcoming 2026/27 campaign. Historical links with stadium names such as Old Trafford, Anfield and Stamford Bridge are among the main reasons for the reluctance to secure naming rights deals. Premier League sponsors are classified as official global partners. Here's the current list: While the Premier League has worked hard to forge strong commercial partnerships with global brands, there is still room to generate further revenue. According to Sky News, the league could earn a further £750 million if it centralized perimeter advertising sales and expanded its list of commercial partners. The Premier League currently has seven 'senior partners', including Barclays, Microsoft, EA Sports and Guinness. The move to a multi-partner model rather than the title sponsor model, prevalent in other European leagues, has benefited the Premier League. It provided individual clubs with greater freedom in sponsorship negotiations, allowing them to establish links with sectors that had previously avoided competition. Centralizing perimeter advertising would follow the example of the Champions League, but clubs with large global fan bases may resist the idea. However, the ban on betting adverts on shirts could change the way clubs view their overall sponsorship portfolio.
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