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World Cup 2026: Gianni Infantino says hydration breaks do not bring extra revenue for FIFA
FIFA president Gianni Infantino said hydration breaks during World Cup matches are for sporting purposes only and do not generate additional revenue for the organisation.
Hydration breaks during the World Cup are "purely a sporting issue" and do not bring "additional revenue for FIFA", president Gianni Infantino said. Three-minute breaks halfway through both halves of all World Cup matches have been introduced to help players cope with the extreme heat during the tournament in North America. However, there were mixed reactions from players and coaches, and some sections of the crowd booed when the referee signaled these pauses. TV broadcasters in several countries have shown advertisements during hydration breaks, although this has not been the case in the UK. Some matches, such as the draw between England and Ghana on Tuesday, were played in warmer temperatures, while others were held in air-conditioned stadiums with roofs. Infantino explained that one of the main reasons for having breaks in every match is to create "level playing field" for all participating nations. He said: "There is no additional revenue for Fifa, as all commercial agreements were signed well in advance. This is not a financial question for us. For us, it is purely a sporting question." Coaches and technical staff can discuss tactics with their players during breaks. Infantino added: "The main reason [for the breaks] is the heat, but we also have to understand that in a competition like the World Cup, which takes place over 39 days, with teams potentially playing eight matches in those 39 days, having a moment of rest is extremely important. What matters even more to us is ensuring that all teams, in every match, play under the same conditions. It is very difficult to accept that a coach can influence a match by making adjustments simply because it is hotter, whereas in another match, where the temperature is slightly lower, the same coach does not have the same opportunity. We want to ensure equal conditions for everyone and for this reason these breaks are implemented in every match. Experts told BBC Sport that an average 30-second advertising slot during the World Cup on Fox Sports costs between $200,000 (£152,000) and $300,000 (£227,000), reaching up to $750,000. (£567,000) during US matches and finals This means advertising during hydration breaks could generate over $250m (£189m) in the US alone.
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