Atalanta, the second shirt presented: a mix of classic style and

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Why it matters

The presentation of Atalanta's new away shirt for the 2026/27 season represents a significant moment for the club, as it combines historical tradition with a modern design. Fans, fond of the club's history, can appreciate the reference to the shirt worn in the 1990/91 season, an iconic period for the Goddess. This approach not only celebrates the past, but also strengthens the club's identity in the context of Serie A football.

Key points

  • Atalanta, the second shirt presented: a mix of classic style and.
  • Atalanta have revealed their new away shirt for the 2026/27 season, inspired by historic designs from the 1990s.
  • Atalanta, the second shirt presented: a mix between classic and new generation style.
Atalanta recently presented their new away shirt for the 2026/27 season, an event that has generated great enthusiasm among fans. This uniform, created in collaboration with New Balance, represents a perfect combination of tradition and modernity. In fact, the design recalls one of the fans' most loved away shirts, the one worn during the 1990/91 season, a significant period in the club's history. Atalanta's official press release underlines that "Atalanta BC and New Balance are pleased to present the Away Kit for the 2026/27 season, a model that draws inspiration from one of the most loved and appreciated moments in Nerazzurri history". The shirt features a white base, enriched with geometric details in Black and Oasis Blue, which decorate the shoulders and sleeves. These elements not only give a modern look, but also create a visual connection between the club's past and present. Kenny McCallum, Senior Director of New Balance Football Product, said: "This kit takes elements of a historic Atalanta away shirt, offering a contemporary look while remaining deeply linked to the identity of the Club". These words highlight the importance of preserving history and tradition while moving towards the future. Image Romano Zanforlin, Commercial & Marketing Director of Atalanta BC, added: "The 2026/27 Away shirt takes up the design of the kits from the seasons around the turn of the 90s, a period that our fans remember with great affection. Those shirts were much appreciated and we are really happy to be able to propose that design again in a current version, keeping its spirit and link with our history intact." This new away kit is not only a tribute to the past, but also a step forward in the club's marketing and branding strategy, which aims to strengthen the identity and presence of the Atalanta brand in the national and international football scene. The shirt will be worn by the Nerazzurri in away matches next season, and fans can already pre-order it to add it to their collection. With this initiative, Atalanta continues to demonstrate its ability to innovate while keeping traditions alive, thus consolidating its bond with the supporters and the history of the club. Image

What happens now

With the new shirt presented, Atalanta is preparing to wear it in the next Serie A matches. Fans can expect to see the Nerazzurri on the pitch with this new kit, which could become a symbol of pride and continuity. Furthermore, the collaboration with New Balance could lead to further innovations in the design of the club's future uniforms.

Frequently Asked Questions

What was presented by Atalanta?

Atalanta has presented its new away shirt for the 2026/27 season.

Who confirmed the presentation of the new shirt?

The official press release from Atalanta confirmed the presentation of the new shirt, together with Kenny McCallum of New Balance.

Why has the new shirt been presented now?

The new shirt was presented to celebrate a perfect union between tradition and modernity, taking inspiration from a historic shirt worn during the 1990/91 season.

What are the characteristics of the new shirt?

The shirt features a white base with geometric details in Black and Oasis Blue, creating a modern look and connection to the club's past.

What changes have been made compared to previous shirts?

The new shirt takes up the design of the 90s uniforms, but offers a contemporary look while maintaining the club's identity.

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